We represent consumers against some of the biggest video game makers in the world

We represent consumers in a groundbreaking series of cases involving privacy violations by major video game publishers, including PUBG (Proxima Beta), Electronic Arts, Take-Two Interactive, and Blizzard/Activision. Our investigations focus on the surreptitious use of tracking tools—like Meta Pixels and software development kits (SDKs)—embedded inside popular gaming apps. These tools secretly transmit players’ personal viewing data to third parties, often without proper consent.

We believe this conduct violates the federal Video Privacy Protection Act (VPPA), a law originally passed to protect movie rental records but now being applied to modern digital platforms. Under the VPPA, companies are forbidden from disclosing personally identifiable information (PII) about a consumer’s video viewing behavior without their informed, written consent. Courts across the country are recognizing that in-app videos—cutscenes, cinematic sequences, tutorials—can qualify as “video content,” and that metadata like gamer ID, device ID, and tracking cookies can constitute PII when shared with platforms like Meta or TikTok.

Our firm is at the forefront of this emerging area, fighting to hold publishers accountable for these invisible intrusions and to ensure consumers’ digital rights are respected in the rapidly evolving gaming space.